Onsite
Capture authentic in-location insight — greeting, merchandising, staff knowledge, brand compliance, and more.
Ghost Shoppers
Are your customers getting the experience they deserve?
Mystery shopping and CX research that turns everyday visits into clear, measurable insight for your brand.
Onsite
Location-based evaluations
Phone
Script and service checks
Online
Digital journey reviews
Reviewed
Quality gate before approval
Expertise
Tap into decades of customer experience research
Deploy a trained network of mystery shoppers across onsite, phone, and online channels. Ghost Shoppers programs reveal what dashboards miss — the human moments that win or lose loyalty.
Evaluation types
Three ways to see your brand clearly
Over the phone
The first voice a customer hears shapes trust. Measure scripts, empathy, hold times, and resolution clarity.
Online
Audit digital journeys — booking flows, chat support, product pages — for clarity, speed, and conversion friction.
Industries
Tailored to how your customers buy
Retail
Restaurant & Hotels
Healthcare
Also: automotive, grocery, convenience, financial services, real estate, and more.
Why Ghost Shoppers
Built for decisions, not vanity metrics
- Full CX lifecycle — onsite, phone, web, and compliance checks
- Clear scoring with narrative context your teams can coach from
- Profile-based location matching for onsite and remote work
- Admin controls for assignments, credentials, and quality gates
FAQ
Questions we hear first
What is mystery shopping?+
Trained evaluators pose as real customers to assess service, operations, and brand experience — delivering objective scores and narrative feedback you can act on.
Who can become a Ghost Shoppers evaluator?+
Adults with reliable transportation or remote access, attention to detail, and the ability to follow assignment briefings. Register with your profile and address to get started.
How do clients use the insights?+
Teams use Ghost Shoppers reports for coaching, compliance checks, competitive benchmarking, and continuous improvement across locations.